Impacts

Customer Acquisition Cost (CAC / CPA): (decrease)

Customer Acquisition Cost measures how much it costs your brand to acquire a new customer, usually expressed per customer (CPA = Cost per Acquisition). Lower CAC/CPA means you spend less to gain each customer.

Impact with AEO Vision:
When your LLM Visibility Score and Sentiment Score improve through AEO Vision, your brand appears more often in AI responses and is perceived more positively. This drives organic traffic and interest from potential customers, reducing the need for paid ads. As a result, your CPA decreases because more customers come to you naturally rather than through costly campaigns.

Example:
If your brand is frequently recommended by AI for “best project management tools” and has a positive sentiment score, 30% more users visit your website without paid ads. Consequently, your CPA drops from $50 per customer to $35, since organic leads are cheaper than paid acquisition.

Conversion Rate (CR) / ROI: (Increase)

Conversion Rate measures the percentage of visitors who take a desired action (like signing up, buying, or requesting a demo). Because of customer behaviors, attributions from LLM’s are more likely to complete the action like purchasing.

Impact with AEO Vision: By improving your LLM Visibility Score and Sentiment Score, more qualified and interested visitors discover your brand through AI. These visitors are more likely to convert, boosting your CRR. Higher conversions from organic AI traffic also increase ROI (Return on Investment), because you spend less on paid ads while getting more results.

Example:

If AI consistently recommends your brand and mentions positive reviews, 10,000 visitors come to your site, and 500 of them sign up your CR is 5%. Compared to paid campaigns that cost $10,000 for the same conversions, organic AI traffic can reduce costs, improving your ROI significantly.

Customer Lifetime Value (LTV): (Increase)

Lifetime Value measures the total revenue a customer is expected to generate for your brand over the entire duration of their relationship. Higher LTV means each customer brings more long-term value.

Impact with AEO Vision:
When your brand’s LLM Visibility Score and Sentiment Score increase, you attract more engaged and loyal customers who trust your brand from the start. Positive AI visibility can also improve customer retention, leading to higher LTV without additional marketing spend.

Example:
If AI consistently recommends your brand positively, customers are more likely to make repeat purchases. For instance, instead of a customer spending $100 once, they spend $300 over time. This raises your LTV and reduces the reliance on constant paid campaigns to generate revenue.