Marketing agencies have long mastered the art of reporting on SEO, impressions, click-throughs, and engagement. But in 2025, a new performance layer has emerged: AI visibility.

As more users turn to ChatGPT, Gemini, and Perplexity for answers, brands are being included (or excluded) in AI-generated content. And that means agencies need a new toolkit to measure, visualize, and explain this evolving metric.

Welcome to the era of AI Visibility Reporting.

Why AI Visibility Now Matters to Agencies

• AI is the first touchpoint. Before a user reaches your client’s website or ad, they may already have seen what ChatGPT says about them.

• Search behavior is shifting. Users want answers, not links.

• AI answers shape brand perception. Inclusion (or omission) in AI results can build or break trust.

Clients expect you to know not just how they perform on Google, but how they're perceived across the AI landscape.

What Should Agencies Track?

To report effectively on AI visibility, focus on:

📊 1. Visibility Score

A composite metric showing how frequently and how favorably your client’s brand appears across AI engines.

⚔️ 2. Competitor Benchmarking

Side-by-side data on how competitors are performing in similar topics or search queries.

💬 3. Sentiment Insights

Break down how AI-generated answers portray your client: Positive? Negative? Neutral?

🧩 4. Topic-Level Performance

Which categories (e.g. pricing, innovation, support) your client dominates and where they need work.

🧠 5. AI Engine Breakdown

Show visibility per platform: ChatGPT, Perplexity, Gemini, Claude, etc.

Building a Report That Clients Understand

Clients don’t want data dumps they want narratives.

Use this structure:

• Headline Insight: "You gained 18% more AI mentions in Gemini this month."

• Visual Breakdown: Simple bar or line charts

• Comparative Tables: "You're now 2nd in sentiment vs. 4 competitors"

• Action Steps: "Focus on visibility in 'Pricing Value' queries."

Tip: Always relate visibility changes to business goals (e.g. launches, PR events, ad campaigns).

Tools That Make It Easy: AEO Vision for Agencies

With AEO Vision, agencies can:

• Set up multi-client dashboards

• Track visibility, sentiment, and competitors per brand

• Generate white-label reports (with custom branding)

• Get alerts for sudden visibility drops or ranking shifts

• Leverage the AI Agent for smart, explainable insights

Best Practices for Agencies

✅ Schedule monthly visibility reviews with clients
✅ Use visibility scores in pitch decks for new clients
✅ Combine SEO + AEO metrics for a full-funnel perspective
✅ Offer AEO audits as a standalone upsell service

Final Thoughts

Agencies that stay ahead of the curve will become essential partners in the AI era.

Your clients don’t just want to be found on search engines, they want to be featured in answers.

With AEO Vision, you can deliver that clarity.

Let your reports reflect not just what happened but how AI sees your clients now.

→ Try AEO Vision for agencies today.