As we shift from traditional search to AI-generated answers, a new question becomes critical for every brand:
"How do we compare to our competitors in the eyes of AI?"

In 2025, your visibility in AI engines like ChatGPT, Gemini, and Perplexity is just as important as your presence on social media or Google. Welcome to the world of AI Visibility Benchmarking.

Why Competitor Visibility Matters

AI tools aren’t just search engines — they are decision influencers. When users ask questions like:

• "What's the best no-code website builder?"

• "Is [Brand A] better than [Brand B]?"

• "What do people think about [Brand X]?"

...the AI responds with ranked reasoning, brand comparisons, and often clear recommendations. If your brand isn’t visible or cited favorably, you’re losing mindshare and market share — silently.

What Does AI Visibility Benchmarking Include?

At its core, it’s about tracking how your brand stacks up across AI-generated content:

• Visibility Score — A quantified measure of how often and how well your brand appears in AI answers.

• Top Competitors — Who else is being mentioned in the same answers or topics?

• Share of Voice — How much of the AI-generated conversation does your brand own?

• Sentiment Comparison — How do users (and AI) talk about you vs. them?

• Topic-Specific Strengths — Are you winning in "innovation" but losing in "support"?

Tools That Can Help: Introducing AEO Vision

AEO Vision is designed to help you see what AI engines see.

You can:

• Track your brand’s visibility score across platforms like ChatGPT, Perplexity, and Gemini

• Identify your top 3 competitors (updated weekly)

• Benchmark visibility trends, sentiment shifts, and ranking dynamics

• Get alerts when a competitor overtakes you in a category

Real-World Use Case

Let’s say you’re managing Phoilex, a skincare brand.

You notice that ChatGPT frequently lists Brand X ahead of you in "eczema relief" queries. AEO Vision reveals:

• Brand X has +12% higher visibility in "product trust"

• Your brand's sentiment in AI answers is 38% negative

• You're not mentioned in "hypoallergenic" keyword contexts

Armed with this, you can:

• Improve content around product safety

• Launch a campaign targeting hypoallergenic positioning

• Use the Visibility Booster to shift your AI footprint

Pro Tips to Get Ahead

• Monitor Weekly: Competitor rankings can shift fast in AI.

• Segment Your Strategy: Don’t just track globally. Segment by topic or feature.

• Align Marketing + Product: Use visibility gaps to inform product messaging.

• Activate Your Agent: Let your AEO Agent flag new competitor moves for you.

Final Thought

If SEO was about being found, AEO is about being chosen.

Benchmarking your AI visibility helps you:

• Stay ahead of competitors

• Take control of your brand narrative

• Lead in the new world of AI-driven answers

Don’t guess where you stand. Know it. Own it.

→ Start benchmarking with AEO Vision today.